Our Story


We call our salons “belle,” or “beautiful,” because our goal is to bring beauty, relaxation, self-confidence and peace to Sioux City via every guest we touch. At the core is our expertly trained team providing hair, skin, nail and spa treatments, men’s services and bridal beauty of the highest caliber. Guest visits are infused with AVEDA rituals of renewal that impart feelings of well-being and comfort. Salon and spa guests always receive a thorough consultation to ensure you get everything you want from your service and more.


Our owner, Cheri Cosgrove, was running 65 salons in 12 states when she was approached by a group of dedicated stylists who wanted to work in the best salon in Sioux City. The vision: an upscale Siouxland salon, comparable to those in New York, London or Los Angeles. This salon would offer premium services at Midwest prices.

It was an opportunity Cheri couldn’t refuse. She diverted all her time and energy to opening belle salon and spa in Sioux City in March 2004. Belle’s quality of services, amenities and guest treatment had many people assuming it would be unaffordable for most Siouxland residents. This could not be further from the truth, as belle salon and spa’s prices are, in many cases, comparable or less expensive than other Iowa salons.

We have enjoyed 14 busy years serving Sioux City and Siouxland. We are grateful every day for our wonderful salon and spa guests who we have come to regard as family. We love what we do, and we owe it all to you.