Our Story


We call ourselves “belle,” or “beautiful,” because our goal is to bring beauty, relaxation, self-confidence and peace to every guest we touch. At the core of this is our expertly trained staff providing hair, skin, and body services of the highest caliber. Guest visits are infused with AVEDA rituals of renewal created to impart feelings of well-being and comfort. All our guests receive a thorough consultation to ensure that they get everything they wanted out of their service and more.


Our owner, Cheri Cosgrove, was busy running a 65-salon franchise in 12 states when she was approached by a group of dedicated hairstylists who wanted to create something unique. The vision: an upscale Siouxland-area salon that would be comparable to those in New York, London or Los Angeles. This salon would offer premium services at Midwest prices.

It was an opportunity Cheri couldn’t refuse. She diverted all her time and energy to opening belle salon & spa at Perry Creek Plaza in March 2004. Its quality of services, amenities, and guest treatment had many people assuming the salon would be unaffordable for most Siouxland-area residents. This could not be further from the truth, as our pricing is, in many cases, comparable or less expensive than existing area salons.

We have since expanded to two more locations and have enjoyed 11 busy years serving this community. We are grateful every day for our wonderful guests who we have come to regard as family. We love what we do, and we owe it all to you.